*This giveaway has ended, congratulations to the winner Carolina T (littlemamameow@)!

We all know that breast feeding is best for babies, unfortunately not all mothers are able to breastfeed exclusively.  Choosing the right formula for your baby can be an overwhelming (and expensive) task! 

Did you know that all infant formulas made in the United States must provide complete nutrition for growing babies and meet FDA requirements for safety, nutrition, and quality? In fact, store brand infant formulas are nutritionally equivalent to similar national formula brands such as Enfamil or Similac, but cost half the price, which can save you about $600 a year!  That’s quite a bit of savings!!

However despite the savings, a recent study* shows that only 30% of moms are willing to buy store brand products for their babies. Outlined below are intriguing statistics generated from a recent study* conducted among new moms:

• Baby-related advertisements strike an emotional chord with moms – nearly one in four feel overwhelmed (23%) and one in five feel anxious (20%) or confused (20%)
• 53% of moms admit thoughts of their baby product budget plague them on a daily basis
• 37% of moms feel guilty if they cannot afford a specific product for their babies
• Moms are willing to purchase store brand over the counter medicine for their baby (42%) and store brand pharmaceuticals (44%), but only 21% of moms are willing to buy store brand infant formula.

Did you know that Perrigo Nutritionals,  is responsible for many of the store brand infant formulas including- Walmart (Parent’s Choice), Target (Up & Up), Kroger (Comforts) and Sam’s Club (Simply Right)?  They adhere to the highest quality standards, so you can feel confident that you have made a smart choice for your baby and save money for the family.

You can click here to hear about the benefits of store brand formula from one of the country’s leading pediatricians, Dr. Jennifer Trachtenberg.

*All results are taken from the Perrigo Nutritionals “Brand” New Mom Study

WIN IT!

Prize pack includes:

• Perrigo Nutritionals store brand infant formula — 1 (23 ounce) can of Parent’s Choice and 1 (23 ounce) can of Up & Up
• 8 ounce baby bottle
• Fleece baby blanket
• Baby bib

To Enter
Simply leave me a comment (with your contact info) and let me know what you think about store brand formulas.

1 Winner will be chosen at random on 03/09/12.

Disclosure: Prize pack, information, and giveaway have been provided by Perrigo Nutritionals through MyBlogSpark.

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